A browser-based creative review tool that keeps the brief, scores, feedback, and next steps together.
No signup for the sample. 30-day money-back guarantee on the full tool.
THE GOALWin back lapsed plant customers.
1The next step is getting lost.
02 / PIN THE ISSUE1 · The button blends into the ad.
Increase the button’s contrast and size.
Maya · next revisionWhen nobody provides review criteria, personal taste becomes the default. Give everyone a way to connect what they see to what the work needs to do.
A reaction tells you what someone feels. It doesn’t yet tell you what to change.
Same work. A more useful conversation.
“Make it pop.”
“Increase the button’s contrast and size so the next step is obvious.”
You write the feedback and give the scores. There is no AI in the tool.
Bring your creative and your brief. Review the work against 12 scoring areas, compare reviewers’ scores, then leave with a decision and a plan.
Built by Laura Siebert, a designer, art director, and former marketing director.
Explore the working sample →Who is this for?
What does it need to do?
What must stay true?
Keep the purpose beside the work, so it stays part of the conversation.
Score the work against 12 areas across strategy fit, message, craft, and system. Compare reviewers’ scores to see agreement and differences.
Maya and Jordan reviewed the same sample. Switch reviewers, or choose Your review here to add your scores. The combined category grades update as you go.
Reviewing as
Score each area, 1 to 5 or N/A
1 misses · 3 partly · 5 nails it · N/A skips it
Strategy fit
Goal match
Does the work serve this campaign goal, not a nearby one?
Maya scored it 4 of 5.Jordan scored it 4 of 5.
Audience match
Does it speak to the people in the brief, in their words?
Maya scored it 5 of 5.Jordan scored it 4 of 5.
Funnel-stage match
Does the ask fit where they are in the funnel: Awareness, Consideration, Conversion, or Retention?
Maya scored it 4 of 5.Jordan scored it 5 of 5.
Message
Value clarity
Is the reason to act clear, and is it the right reason?
Maya scored it 4 of 5.Jordan scored it 3 of 5.
Message clarity
Can a first-time reader tell what this is and what to do?
Maya scored it 5 of 5.Jordan scored it 5 of 5.
Craft
Hierarchy
Does the eye land on the most important thing first?
Maya scored it 2 of 5.Jordan scored it 4 of 5.
CTA not prominent enough at scroll speed
Readability
Is every word legible at the size it will actually run?
Maya scored it 4 of 5.Jordan scored it 4 of 5.
CTA clarity
Is the next step obvious and easy to take?
Maya scored it 2 of 5.Jordan scored it 2 of 5.
Button weight needs work
Brand integrity
Does it look and sound like us, inside the guardrails?
Maya scored it 4 of 5.Jordan scored it 3 of 5.
Placement fit
Does it work in the feed or placement it ships to?
Maya scored it 4 of 5.Jordan scored it 4 of 5.
System
Variation purpose
Does this version test a clear, deliberate difference?
Maya scored it 4 of 5.Jordan scored it 3 of 5.
Learning potential
Win or lose, will we know why?
Maya scored it 4 of 5.Jordan scored it 4 of 5.
Combined grade · Maya + Jordan
Strategy fit
4.3
Message
4.3
Craft
3.3
System
3.8
An interactive sample of the tool’s review card. You give the scores; there is no AI grading.
Tap the image to place a pin, write a note, and link it to a scoring area. The location and the feedback stay together.
Tap anywhere on the ad to drop a pin.
Notes on this ad
CTA button: needs more visual weight
8. CTA clarityComments explain the issue. Suggested edits show the wording you would change.
Copy
Headline
It wasn't you.
Subheadline
Some plants are divas. Meet the ones that aren't.
Button
Meet the easy onesMeet the easy plants
Suggested edit · 8. CTA clarity. Say plants, so the button reads at a glance.
Comment · 8. CTA clarity. Button needs more visual weight.
After grading and discussing the work, record Approve, Revise, or Reject. Then assign the fixes to named owners.
Next action: Increase CTA button contrast and size.
Assigned to: Maya
The grades support the call. You make the decision.
See how the whole review fits together.
Try the sample review →No signup. No AI. You do the reviewing.$79per person · one time
No subscription. Use it on every project.
Need the brief and the learning loop, too? The Creative Clarity System is $129. Your $79 purchase counts toward the upgrade.
See the full system →Why no subscription?
Because you shouldn't rent a tool you use in bursts. Reviews happen per project, not every day. Pay once, keep it, use it on every review you run.
What do I actually own?
The full Review Checklist, forever, at the price you paid. Every update to this version included.
Where does my work live?
In your browser, on your machine. Your reviews are yours. Save them to a file whenever you want a copy.
Is this an AI tool?
No. It gives you the structure and the shared language. You bring the eye; it doesn't review for you.
Can my team use it?
Yes. It's $79 per person, and each license works on up to 3 of your own devices. No separate team plan, no recurring bill.
What if it doesn't help?
30-day money-back guarantee. Use it, and if it's not for you, email me for a full refund.
Try the Fern & Field sample. No signup. Bring your judgment and see how the tool gives it structure.
