I’m Laura, a marketing strategist with a background in design, creative leadership, and building businesses.
I’m Laura, a marketing strategist with a background in design, creative leadership, and building businesses.
I connect the audience, the business goal, the creative work, and the people making it happen. Then I help turn the gaps into a clear way forward.
I connect the audience, the business goal, the creative work, and the people making it happen. Then I help turn the gaps into a clear way forward.
Explore my work ↓
People come to me when a lot of moving parts need to make sense together.
People come to me when a lot of moving parts need to make sense together.
01See the whole. Understand what each part needs to do.
02Find the gap. Ask where the connection is missing.
03Make it useful. Turn the insight into a clear way forward.
Creative work gives us plenty to react to. My job is to keep the audience and the purpose in view, so the decisions serve the people we’re trying to reach.
Creative work gives us plenty to react to. My job is to keep the audience and the purpose in view, so the decisions serve the people we’re trying to reach.
See that thinking in practice ↓What do they need to understand, feel, or do?
A clear job, tied to a real business goal.
A way to evaluate it and learn from the result.
Director of Marketing
Guest feedback and market analysis helped me identify a gap: knowing Meow Wolf existed wasn’t the same as understanding the experience. That insight informed my approach to messaging and creative direction, helping people decide whether to visit.
Buffalo Soldiers National Museum
At Padrón & Co.
I art directed the campaign identity, illustration system, and donor landing page for the museum’s fundraising campaign. I directed two designers under Gracie Padrón’s creative direction, bringing a shared visual approach across the work.
Founder
Building a made-to-order home furnishings business meant connecting brand, marketing, customer service, and production. Working directly with customers and artisans taught me to see how a promise becomes an experience.
Director of Marketing
Guest feedback and market analysis helped me identify a gap between people knowing Meow Wolf existed and understanding the experience. That insight informed my approach to messaging, creative direction, and helping people decide to visit.
Guest feedback and market analysis helped me identify a gap between people knowing Meow Wolf existed and understanding the experience. That insight informed my approach to messaging, creative direction, and helping people decide to visit.
Buffalo Soldiers National Museum · Padrón & Co.
I art directed the campaign identity, illustration system, and donor landing page, directing two designers under Gracie Padrón’s creative direction. The work brought a shared visual approach to the museum’s fundraising campaign.
I art directed the campaign identity, illustration system, and donor landing page, directing two designers under Gracie Padrón’s creative direction. The work brought a shared visual approach to the museum’s fundraising campaign.
Founder
Building a made-to-order home furnishings business meant connecting brand, marketing, customer service, and production. Working directly with customers and artisans taught me to see how a promise becomes an experience.
Building a made-to-order home furnishings business meant connecting brand, marketing, customer service, and production. Working directly with customers and artisans taught me to see how a promise becomes an experience.
Across creative and marketing roles, I kept seeing the same gaps: an audience left undefined, an unclear brief, feedback without shared criteria, and lessons that never reached the next project.
I built the Creative Clarity System to connect those decisions, from the first question to what the next round can learn.
Explore the Creative Clarity System →
Across creative and marketing roles, I kept seeing the same gaps: an audience left undefined, an unclear brief, feedback without shared criteria, and lessons that never reached the next project.
Across creative and marketing roles, I kept seeing the same gaps: an audience left undefined, an unclear brief, feedback without shared criteria, and lessons that never reached the next project.
I built the Creative Clarity System to connect those decisions, from the first question to what the next round can learn.
I built the Creative Clarity System to connect those decisions, from the first question to what the next round can learn.
Explore the Creative Clarity System →I’m based in Houston. Away from work, you’ll find me gardening or out on a trail. I’ve also earned a Permaculture Design Certificate through Oregon State University.
I’m based in Houston. Away from work, you’ll find me gardening or out on a trail. I’ve also earned a Permaculture Design Certificate through Oregon State University.
Different setting, familiar curiosity: how do all the parts work together?
Different setting, familiar curiosity: how do all the parts work together?
Let’s talk →Let’s talk →I’m Laura, a marketing strategist with a background in design, creative leadership, and building businesses.
I connect the audience, the business goal, the creative work, and the people making it happen. Then I help turn the gaps into a clear way forward.
Explore my work ↓People come to me when a lot of moving parts need to make sense together.
Understand the audience, the goal, the team, and how the work gets made.
Look for the assumption, missing insight, or handoff that is holding the work back.
Turn that understanding into a strategy, process, or tool people can actually use.
Creative work gives us plenty to react to. My job is to keep the audience and the purpose in view, so the decisions serve the people we’re trying to reach.
What do they need to understand, feel, or do?
A clear job, tied to a real business goal.
A way to evaluate it and learn from the result.
Director of Marketing
Guest feedback and market analysis helped me identify a gap between people knowing Meow Wolf existed and understanding the experience. That insight informed my approach to messaging, creative direction, and helping people decide to visit.
Buffalo Soldiers National Museum · Padrón & Co.
I art directed the campaign identity, illustration system, and donor landing page, directing two designers under Gracie Padrón’s creative direction. The work brought a shared visual approach to the museum’s fundraising campaign.
Founder
Building a made-to-order home furnishings business meant connecting brand, marketing, customer service, and production. Working directly with customers and artisans taught me to see how a promise becomes an experience.
Across creative and marketing roles, I kept seeing the same gaps: an audience left undefined, an unclear brief, feedback without shared criteria, and lessons that never reached the next project.
I built the Creative Clarity System to connect those decisions, from the first question to what the next round can learn.
Explore the Creative Clarity System →I’m based in Houston. Away from work, you’ll find me gardening or out on a trail. I’ve also earned a Permaculture Design Certificate through Oregon State University.
Different setting, familiar curiosity: how do all the parts work together?
Let’s talk →